Brewery Price Increases…
1st February!! Usually, by this time of year, we’d have already seen the dreaded brewery price increase letter.
The silence this year, however, is deafening as brand owners wait to see who’s going to blink first.
There’s another theory of course….. There’s no point in increasing the price on keg and cask when nobody needs any – because they’re closed.
This creates a hugely positive opportunity for the brewers and crafters to show their hand now and declare a no increase policy in 2021.
Seems fair, reasonable, and infinitely sensible………. Don’t hold your breath!
If you would like more details on the buying group and or a free strength of case review of your wholesale pricing then please click HERE.
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Keep Checking in! G.I.F.T. will keep you posted!