• Rent Setting

    Expert advice and guidance for those looking to rent or lease a pub

Rent Setting and Valuation for Pubs

What should ordinarily be a straightforward decision-making process, usually ends up by being one of the most easily manipulated by anyone not fully informed or aware. The establishment of  ‘open market rental value’ is a straightforward issue of calculation reliant upon honesty, experience and skill.  However, all too often the rent is dictated by the Freeholder or Landlord on a ‘take it or leave it’ basis. The open market rental value should represent what would be paid by the ‘Reasonably Efficient Operator’ (REO) and based upon Fair Maintainable Trade (FMT).

The Pubs Advisory Service can perform a parallel rent calculation to establish a fair level of rent. If you want to try a pub rent calculator yourself you will find a copy at the bottom of this page.

The REO is assumed to have reasonable knowledge and skill, acting in an efficient manner, having initially taken full professional advice in the formulation of the calculation to assess the affordability of rent. Background research should be undertaken by the local licensing authority to find out how often the licensee in occupation has changed. And if it is, say three times in the last five years, suspicion should be immediately raised over the success or profitability of the business opportunity.

Independent agents in the open market will generally give a full background on previous trade in financial terms. Pubcos and Breweries, however, are considerably more reluctant and will very often only divulge information on a verbal but non-written confirmation basis.

If actual accounts are used to assist in the formulation of an opinion on future trading potential, they will show only how a property is trading under the particular management at the time. Current and past performance is no guarantee as to the future turnover or profit.

All too often, prospective operators work on the basis they can outperform the previous occupier and therefore they can ‘afford’ the rent. The previous operator, given the number of pub closures, may have suffered a business failure. Pub companies seeking to commit a new operator to one of their pubs, will not reveal what happened to the previous lessee, hiding behind the Data Protection Act.

There are many alternative tied agreements available at the moment, giving the impression of a prosperous future potential for the operator. Few agreements actually offer anything different in the form of improved prospects of lessee profitability.

In the beginning, any rent assessment is based on the likely turnover (FMT). At rent review, an operator should not be penalised for over-trading due to the unique goodwill they have created with their occupation or any legitimate improvements they have undertaken to the pub. Equally, a pub-owning company should not suffer for a lessee trading below the level of an REO. On a new lease, a prospective operator should be aware of the turnover established by the previous operator. Adjustments as appropriate, should be made for personal goodwill (leading to strong turnover), that may be lost on transfer.

Notoriously, pub companies seek to offer the impression of a higher than previously achieved potential turnover – check out any of their websites offering new leases. Some, but not all, provide historic barrelage data. If they don’t, you should ask for it in writing for the pub under consideration and any others in the locality. Be aware of estimated ‘future potential’ barrelage sales and target incentives. Usually, pub companies use 10-20% higher than the previous operators’ trading performance. A prospective lessee should consider that since 2007, the nation has seen around a 25% drop in barrelage sales.

Optimistic estimates of barrelage sales are often little more than a sales pitch to entrap the unwary newcomers. Confirm EVERYTHING in writing.

Next, we look at Gross Profit (GP). Any successful lessee will have a stock taker in the future, so why not establish a relationship prior to taking a pub? A good stocktaker will be able to advise fairly swiftly on likely gross profits at given prices and will have a history of knowledge and databases of examples. Free-of-tie GPs appear to be slowly but steadily increasing. Whilst typically, tied operators’ drink (wet) GPs have remained fairly static over the years, at around 50%. This can fall sharply in areas where; the lessee has free of tie, managed house competition or customers are particularly sensitive to price increases (quite often in community pub environments). The operators in such locations seek to absorb some of the price increase from the supplier and thereby diminish their GP. Some agreements contain tied product price discounts. This may have the effect of stabilising GP.

Operating costs are then subtracted from the GP. Again, any sensible prospective operator would have an accountant to assist in the preparation of a business plan. Indeed, many pub companies and brewers require proof that the operator has taken appropriate advice before signing the agreement. With the benefit of an accountant’s knowledge and experience in trade-related properties, a good estimate of the likely operating costs should be established.

Previous accounts and industry benchmarking information will help in the formulation of likely costs. According to the Association of Licensed Multiple Operators (ALMR), benchmarking taken across multiple and single operators, shows the average overhead costs for a pub amounts to around 40%. For pubs with food and accommodation, this would be expected to be higher. And for small single-bar operations, with relatively low turnover,  a lesser average.

The resultant is a ‘net profit before rent’ or ‘divisible balance’ which is the amount to be shared between the lessor and lessee. A rule of thumb is often used, but by no means is mandatory a 50:50 split. In certain circumstances, this split will vary. If the divisible balance is below about £60,000 then it could be argued the lessee would take a higher proportion of the figure, case law (Brooker v Unique) demonstrates just such an occurrence, the split being around 35:65 in the lessee’s favour. The lessee received c.£32,000 and the rent was c.£18,000. Pubcos have a great deal of resistance to the influence of this judgement.

You may hear of another assumption; that the tied operator will be no worse off than if they were free of tie. This principle works on the basis that the tie itself was only permitted under European and domestic competition laws, on the grounds that the disadvantage of being tied (primarily higher product prices) is countervailed by benefits. These benefits are claimed to be a combination of the unique services offered by the companies operating the tied model and lower rent.

A prospective lessee needs to consider that cost subtracted from GP (as percentages of turnover) offers a divisible balance which will be split (not necessarily evenly) between the parties. Getting either of these estimates wrong can have a serious effect on earnings. For example, overestimating GP by just 1%, or underestimating costs by the same, can have almost a 10% reduction effect on earnings.

E.g. (purely demonstrative numbers)

  Quoted Sales Particulars. Hypothetical Reality.
FMT (Possible 10% over inflation). £330,000 £300,000
GP. 53% 50%
Costs. 35% 38%
Divisible Balance % (GP-Costs). 18% 12%
           Assuming Quoted.
Divisible Balance. £59,400
Rent at 50:50 £29,700
Potential Lessee Earnings. £29,700
  Assuming Hypothetical Reality.
Divisible Balance. £36,000
Rent Quoted. £29,700
Actual Potential. £6,300

From the above example, a few minor variations on what may be the reality can cause a lessee to go from expecting a modest income of £29,700 to just £6,300. The pub company’s income, however, remains static at £29,700 and they achieve up to £250 profit a barrel due to inflated tied prices. If turnover is £300,000 this may amount to around 280 barrels, or an additional £70,000.

Great care should be exercised over how you treat the endless list of variables, which in the past have been the backbone of lessee business failures. Sales data should be treated with great caution and examined and verified with care and attention. The lower the FMT and gross profit margin, the greater the burden of overhead expenditure. And a consequent increase in the hours that the new lessee is expected to put in to justify any sensible return.

Always do extensive research and if at all possible, contact the previous lessee. If you can find them, the previous suppliers will readily tell you how successful the business was in reality. Never take the lessor’s word for the potential or vision of the pub business. Always ensure that you take professional advice. That initial expense is often so worthwhile set against the huge cost of business failure.

Always seek independent advice and be wary of accountants, surveyors and indeed solicitors who regularly act for pubcos. Always ensure that you have asked your professional advisor to reveal any perceived conflicts of interest in order so that you can take a view over continuing to trust the advice offered.

David Morgan & Simon Clarke.

About Morgan & Clarke

Morgan and Clarke are one of the market leaders in specialist chartered Surveying services throughout the Licensed and Leisure sector of the UK property market. Acting across a broad spectrum of freehold and leasehold clients, we have a valuable and independent perspective of that market, formed over many many years. We have appeared in the High Court, County Courts, Magistrates Courts and official Tribunals nationwide, acting as Expert Evidence in respect of rent review disputes, assessment of issues of capital value, both corporate and personal, structural repair and actions of alleged negligence against other professionals linked with licensed and leisure property.

Click on the links below to read our related blog posts:

Low Earnings Revealed.

Changes to Rent.

Pub Rent Setting.