Food Profits Formula


An industry experts view on the top 5 things you need to be thinking about when looking to re-start your food sales in your pub.

So what is it that you can do now, to ensure you give your pub and yourself the best possible re-start to your pub food business?

I would strongly recommend you view the re-start of your food offer, as an opportunity to relaunch your food offer, to both previous regular customers and potential new customers. We know the big brands will have put well thought out strategies in place to get customers into their pubs. Make sure you give yourself a fair chance to get your best share of the market!

CUSTOMER CONFIDENCE IS CRUCIAL – you have one chance to get this right.

Have a look below at my top 5 recommended actions.

Over the coming days we will give you a short checklist for each of the 5 actions below. Check if you can put a tick by each one.

  1. Review and tweak your kitchen and stores set up whilst closed (or just doing take away) ready for re-opening.
  2. Revise the layout of your pubs’ inside and outside space, to ensure social distancing when customers are allowed back.
  3. Adapt your service practices to minimise any contamination concerns. And train staff accordingly to ensure you build customer confidence.
  4. Review and adapt your menu content to; avoid wastage if trade is slow at the start and to ensure you can cope with demand if you have trade peaks.
  5. Get all your customer communications published and printed, so customers are 100% clear about your plans and tactics to serve great food in a safe way.

Start making a list now of all the things that come into your head. As so not to lose any great ideas!

Look out for tomorrow’s blog with a short checklist on action point 1.

For more on independent help and training from food specialists, click here.

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