A recent study conducted by a market research firm has highlighted the growing importance of pubs with rooms to consumers in the UK. The research surveyed over 1,000 respondents to understand the factors that influence customers when choosing a pub, and found that accommodation was becoming an increasingly important consideration.
According to the study, over 60% of respondents said that the availability of accommodation influenced their decision when choosing a pub. Of those respondents, over 70% said that the quality of the accommodation was a key factor in their decision-making process.
The research also found that consumers were willing to pay more for quality accommodation in a pub setting. Over 80% of respondents said they would be willing to pay more for accommodation that offered a higher standard of comfort and amenities, such as en-suite bathrooms and premium bedding.
The study suggests that pubs with rooms have an opportunity to attract customers by offering quality accommodation as part of their overall offering. Pubs that invest in comfortable, well-equipped rooms and market themselves as a destination for both food and accommodation could stand to benefit from this trend.
Overall, the study highlights the growing importance of accommodation to consumers when choosing a pub, and suggests that pubs should consider investing in this area to attract and retain customers. By providing quality accommodation as part of their offering, pubs can enhance the overall customer experience and drive growth in this competitive market.
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