Hospitality Rising and #RiseFastWorkYoung campaign increase appeal of working in hospitality sector
Hospitality Rising, a UK-based initiative, has helped boost the appeal of working in the hospitality industry by 14%. In the past year, the number of UK adults who consider hospitality an appealing industry to work in has increased from one in five to more than one in three. The initiative aims to fill the current jobs gap in the sector, which currently stands at around 400,000 vacancies.
The hospitality industry has been hit hard by the COVID-19 pandemic, with many businesses struggling to stay afloat. One of the biggest challenges facing the industry is a shortage of staff, with many workers leaving the sector during the pandemic. Hospitality Rising aims to address this issue by promoting the benefits of working in the sector and encouraging more people to consider a career in hospitality. The initiative has already reached nearly half of 18-30 year-olds in the UK, successfully boosting the appeal of working in the pub sector.
The Importance of Hospitality in the Pub Sector
The pub sector is an important part of the hospitality industry, providing a space for people to socialize, relax, and enjoy food and drinks. The success of a pub often depends on the quality of its hospitality, which can make or break a customer’s experience. In this section, we will explore the role of hospitality in the pub sector and the impact it has on customer experience.
The Role of Hospitality in the Pub Sector
Hospitality is a vital component of the pub sector. It involves creating a welcoming and friendly atmosphere, providing excellent customer service, and ensuring that customers feel valued and appreciated. This can include greeting customers as they enter the pub, taking their orders promptly, and ensuring that their food and drinks are served in a timely manner.
In addition to providing excellent service, hospitality also involves creating a comfortable and enjoyable environment for customers. This can include ensuring that the pub is clean and well-maintained, playing music that is appropriate for the atmosphere, and creating a welcoming and inviting decor.
The Impact of Hospitality on Customer Experience
The quality of hospitality in a pub can have a significant impact on the customer experience. Customers are more likely to return to a pub where they feel welcomed and appreciated, where the service is excellent, and where they can relax and enjoy themselves.
On the other hand, poor hospitality can lead to a negative customer experience, which can result in customers choosing to go elsewhere in the future. This can have a significant impact on the success of a pub, as repeat business is essential for long-term success.
In conclusion, hospitality is a crucial component of the pub sector, and it plays a significant role in creating a positive customer experience. By providing excellent service, creating a welcoming and comfortable environment, and ensuring that customers feel valued and appreciated, pubs can build a loyal customer base and ensure long-term success.
The Benefits of Hospitality Rising in the Pub Sector
Hospitality Rising has been successful in boosting the appeal of working in the hospitality industry, particularly in the pub sector. This initiative has brought many benefits to pub owners and operators, including increased appeal to job seekers, improved staff retention, and higher customer satisfaction.
Increased Appeal to Job Seekers
Hospitality Rising has helped to change the perception of the pub sector as a career choice. According to a recent study by Hospitality Rising in partnership with research consultancy KAM, 35% of UK adults now consider a career in hospitality, up from 20% just a year ago. This indicates that the initiative has been successful in making the pub sector more attractive to job seekers. The hospitality sector has shown the largest increase in the consideration to work in the industry compared to other sectors such as education, retail and construction. The success of the “Rise Fast, Work Young” campaign was attributed to the positive shift in perception, with 46% of the target demographic aged between 18 and 30 seeing and remembering the campaign, and 76% of that group saying it would encourage them to work in the sector. The results were also positive for older job seekers, with 75% of those aged between 31 and 40 saying the ads would encourage them to work in the industry. Founder of Hospitality Rising and campaign director, Mark McCulloch, emphasised the need for new talent in the industry and called on all operators to invest in the campaign’s second year, starting in September.
Improved Staff Retention
The hospitality industry is known for its high staff turnover rates, which can be costly for pub owners and operators. However, Hospitality Rising has helped to improve staff retention rates in the pub sector. By making the industry more appealing to job seekers, the initiative has helped to attract and retain skilled workers. This has led to a more stable workforce and improved productivity.
Higher Customer Satisfaction
Happy staff leads to happy customers. Hospitality Rising has helped to improve customer satisfaction levels in the pub sector by improving staff morale and engagement. When staff are happy and engaged, they are more likely to provide excellent customer service, which can lead to increased customer loyalty and repeat business.
In summary, Hospitality Rising has brought many benefits to the pub sector, including increased appeal to job seekers, improved staff retention, and higher customer satisfaction. This initiative has helped to change the perception of the industry and make it a more attractive career choice for many people.
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