Cocktail Demand on the Rise: How Pubs Can Boost Summer Sales

Pubs have always been a popular destination for people to socialize and relax over a few drinks. However, with the growing demand for cocktails, pub owners need to keep up with the changing trends and offer a wider variety of drinks to their customers. According to a recent report, the demand for cocktails is on the rise, and pubs and bars have a great opportunity to drive sales by tapping into this trend.

Consumers are increasingly looking for quality drinks, particularly during the summer months. With the rise of social media, people are also more interested in trying out new and unique cocktails that they can share with their friends online. Pubs and bars can take advantage of this trend by offering a variety of fruity and fresh flavours, as well as popular classics. Key occasions, such as bank holidays, can also be a great opportunity to attract customers with special cocktail menus and promotions.

Why Cocktails are a Must-Have for Pubs This Summer

The Rising Demand for Cocktails

Cocktails have become increasingly popular in recent years, and this trend is set to continue this summer. According to a report by Diageo, the cocktail category is worth £624 million in the UK, and pubs can tap into this growing demand by offering a range of cocktails on their menus.

Customers are looking for new and exciting drinks to try, and cocktails offer a unique and creative option that can set a pub apart from its competitors. With the rise of social media, customers are also looking for photogenic drinks to share with their followers, and cocktails are the perfect option for this.

Cocktails as a Profitable Option for Pubs

Cocktails can be a profitable option for pubs, as they typically have higher profit margins than other drinks. While the initial cost of ingredients and equipment may be higher, pubs can charge more for cocktails than they can for beer or wine, which can result in higher profits.

Pubs can also offer cocktails on tap, which is a growing trend in the industry. This allows pubs to serve consistent drinks quickly and can be a more efficient option than making cocktails to order.

In addition, pubs can offer cocktail specials during happy hour or other promotions, which can attract customers and increase sales. By offering a range of cocktails on their menus, pubs can tap into the growing demand for these drinks and drive sales this summer.

Overall, cocktails are a must-have for pubs this summer. By offering a range of creative and photogenic drinks, pubs can attract customers and increase profits. With the rising demand for cocktails, pubs that don’t offer these drinks on their menus risk falling behind their competitors.

Creating a Cocktail Menu That Works

Pubs looking to drive sales this summer should tap into the growing demand for cocktails. Creating a cocktail menu that works can be a great way to attract new customers and keep existing ones coming back for more. Here are some tips for creating a cocktail menu that works.

Understanding Your Customer Base

The first step in creating a cocktail menu that works is to understand your customer base. Who are your customers? What are their preferences? What are their favourite drinks? Understanding your customer base will help you choose the right cocktails and pricing strategies.

Choosing the Right Cocktails

Choosing the right cocktails is crucial to the success of your cocktail menu. You need to choose cocktails that are popular and that your customers will enjoy. You also need to choose cocktails that are easy to make and that can be made quickly during busy periods. Some popular cocktails to consider include:

  • Margarita
  • Mojito
  • Cosmopolitan
  • Old Fashioned
  • Espresso Martini

You should also consider offering some non-alcoholic cocktails for customers who don’t drink alcohol.

Pricing Strategies

Pricing your cocktails correctly is important to the success of your cocktail menu. You need to strike a balance between making a profit and pricing your cocktails competitively. Some pricing strategies to consider include:

  • Fixed pricing: Set a fixed price for all cocktails on your menu.
  • Tiered pricing: Offer different pricing tiers based on the quality of the ingredients used.
  • Happy hour pricing: Offer discounted pricing during certain times of the day.

You should also consider offering promotions and deals to encourage customers to try your cocktails.

Creating a cocktail menu that works can be a great way to drive sales this summer. By understanding your customer base, choosing the right cocktails, and pricing your cocktails correctly, you can create a menu that is both profitable and popular.

The Pubs Advisory Service can help your pub business to become more profitable. If you need help, then please get in contact with us today by clicking HERE.

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